Cody Balon
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Cody Balon is a man of many talents and skills. He is a social media content creator, he is a media analysis, a inspired game designer and last but not least Cody is also a future soldier.
MCCert Showcase
Media Analysis and Strategy for client
This is a project I did during my MCCert where I had to created social media platforms from scratch and come up with ways to build them. At the end of the class I had to create a analysis and strategy for them.
Media Analysis
Media Analysis
My client Game Fanatic Cody has a social media presence on 5 different platforms. He is on YouTube, Twitter, Instagram, Twitch, and has his own blog website. His Instagram has gained 52 followers in the past 7 weeks. He has posted 3 times a week for six weeks. All his posts have averaged 5 likes, his best post had 8.Cody made original content on his Instagram creating videos and memes. Cody's Twitter has gained 13 followers in the last 7 weeks. He has posted 100 Tweets relevant to his niche. His Twitter has made over 1000 impressions. His Twitter consists of Tweets promoting his blog with links to his most recent writings. He also has retweets of relevant content from other creators in his community. Cody's YouTube has gained up to 48 subscribers. He has created at least one video a week and gained 97 views in the last 28 days. Cody's blog website has been visited by people from 6 different countries and has gained 7 followers. Based on my clients numbers and average views/likes on his post suggest not all his followers watch or view all his posts. For example he has 52 followers on Instagram but only averages a hand full of likes on each post. Looking into his content I can see it is high quality material but not well received by his audience.
Media Strategy
Media Strategy
My client Game Fanatic Cody has a good start to his social media journey but has a lot of improvements to make. Let us start off with the platform he needs the most improvement with Twitter. Cody has gained 14 followers in 100 posts in the last 7 weeks, as of today he lost 1 follower and is down to 13. He averaged about 2 posts a day which quite frankly is not enough for that platform. He should start taking more time out of his daily routine to sit down and do some networking. Not only should he average more Twitter posts a day he needs to start engaging in more conversations with others in his field and making more connections. Next we will talk about Cody's blog. Cody has done well with original content in his blog site, but some elements need fixing. Cody needs to start posting more than twice a week to keep his followers with new content to consume and to gain more views. He needs to keep his site relevant and consistent to his niche. I believe Cody has done well with his Instagram and YouTube. He has gained a good amount of followers in 7 weeks but he lacks the views. Cody will need to also put out more content a week to boost his views and keep his followers engaged. I would suggest Cody try to get 5 new blog posts a week. 10 original Tweets/ Instagram posts and making sure to get into at least 1 conversation with someone a day. He should also try to get at least 2 well thought out YouTube videos a week. As he gets more use to the platforms he should slowly increase his content making by each month. He should do this till he reaches a point where his viewers reach a more consistent flow.
Press Release Simulation
Press Release
FOR IMMEDIATE RELEASE
News From NASA
Nasa finds life on Mars!
11/9/2020 Cody Balon codybalon@nasa.gov
Nasa finds life on Mars.
The USA is credited with being the first country to encounter Space Aliens.
Nasa officially announced today Monday November 9th 2020 at 9:00am that they have discovered life on the planet Mars. The Nase Alpha Team working on the Martian rover received photos of a flowering plant.
Nasa’s first encounter with life on Mars has turned up to be an elegant flowery plant. The plant is described as a light blue stem with purple triangle flowers. The plant was discovered near it’s ice caps inside underground caves. The plant is said to be a translucent in nature surviving off Carbon dioxide and bacteria.The plant was code named providence. Nasa administrator Jim Bridenstine said “This discovery is the most monumental event of our time.””This new found plant could possibly have medical benefits and could maybe cure cancer based on its molecular structure.””Our number one goal is to get it back to Earth and cultivate it, for testing.”
Nasa officials are tasking a research team with the challenge of figuring out how to send the samples of code name providence back to earth. The discovery has come at an opportune time because the Artemis program was almost ready to launch to Mars. Nasa has said to given the team a deadline of January 1, 2021.
National Aeronautics and Space Administration. NASA’s Vision: To discover and expand knowledge for the benefit of humanity.
NASA Corporate Backgrounder
Summery
NASA - The National Aeronautics and Space Administration is an independent organization working for the United States Government tasked with the civilian space research and development. NASA’s Vision is to discover and expand knowledge for the benefit of humanity.
Administration
Administrator: Jim Bridenstine Headquarters Washington, D.C.
Deputy Administrator: Jim Morhard Annual budget US$ 22.629 billion
Associate Administrator: Steve Jurczyk
Deputy Associate Administrator: Melanie Saunders
Chief of Staff: Gabe Sherman
Associate Administrator for Strategy and Plans: Thomas Cremins
Missions
Artemis - humanity’s return to the moon, NASA is planning on landing its first woman and next man on the moon by 2024. The NASA team going to the moon will explore more of the surface than ever before using advanced technology. After that NASA will collaborate with its commercial and international partners to create sustainable exploration of the moon then will use what they learned to launch from the moon all the way to Mars. The goal of the Artemis mission is to learn. NASA has new science investigations, better technology experiments. NASA has new robotic and human tasks for the surface and orbit of the moon. The hope is to better understand the earth and its universe.
The Technology and how
NASA will be creating an exploration ground system on the moon to launch rockets from the moon. NASA will be using the most powerful rockets ever invented. NASA has plans for a spacecraft for Lunar missions. NASA will be building Lunar outposts all around the moon code named Gateway. Modern human landing systems will be used with the combination of modern spacesuits for deep space explorations.
Resources
My Game Demos
“The temptation to take the easy road is always there. It is as easy as staying in bed in the morning and sleeping in. But discipline is paramount to ultimate success and victory for any leader and any team.”
Jocko Willink
